Our North Star
The world's best shopping, brought home to you.
Our Brand
The Concierge experience.
Simple. Seamless.
Your time is valuable. We handle everything.
White Glove.
You never see the work, only the result.
Trusted Insider.
The boutique two doors down from the one in the guidebook.
How to shop Paris without being in Paris.
Our Voice
Your inside line. Cool, calm & collected.
Confident, never loud.
Velvet ropes are soft. So is our confidence.
Quiet luxury, defined.
Restraint is the point. Our value is understood, not pushed.
Aspirational and useful, all at once.
Keep them coming back and wanting more.
Visual System
Master Design Spec
The canonical source for typography, sizing, colors and component tokens.
Download Logos & Wordmarks
All Privé logos and wordmarks in their official formats. For decks, partner
hand-offs, and brand-adjacent surfaces.
Download
Palette
Background
#F9F4EDPage ground. Reads as paper.
Surface
#EDE5D8Card and quiet emphasis.
Elevated
#E3D8C8Raised surface.
Gold (emphasis)
#7A5C28Strong accent, italic turns.
Gold
#9A7A3AEyebrows, links, default accent.
Gold (subtle)
#C9A96EDividers, soft accents.
Ink
#0D0B09Primary text.
Secondary
#3D3028Legal-page body, soft text.
Muted
#7A6A58Captions, meta.
Type
Two faces. Cormorant Garamond for editorial moments. DM Sans for everything else. The scale below mirrors the tokens in the master design file.
A reason to come.
Never to buy.
Your inside line.
The clasp that tells you the bag is real.
The friend behind the velvet rope who hands you the inside line.
The voice is hushed and white-glove. It does not shout. It does not sell. The vibe is quiet luxury, end to end.
Set quietly. For captions, footers, supporting copy that should sit below the line.
Behind the Velvet Rope
Our Promise
Privé · Brand Guide