# Privé

> Privé is a membership-based luxury shopping service that gives you access to European luxury goods at prices below what you would pay at home. Privé purchases items brand-new directly from brands and their authorized European retailers at VAT-exempt export prices, handles all export documentation, customs and tariffs, and delivers fully insured via DHL, door to door. Members never pay VAT, fly to Europe, or file paperwork; savings of up to 30% vs U.S. retail are reflected directly in the final, all-in price. Privé currently delivers to customers in the United States. Membership is $495/year or $49/month. Operated by Travel Money Inc. (DBA Privé), founded 2025. Available as an iOS app and web shop.

Privé is not a traveler VAT-refund scheme (no airport kiosks, customs stamps, or refund forms) and not a resale marketplace: items come from the brand itself, e.g. an order from Dior is purchased directly from Dior.

## Core pages

- [Home](https://www.withprive.com/): What Privé is, member savings examples, pricing, and featured European luxury houses
- [FAQ](https://www.withprive.com/en/faq): How Privé works, savings, membership, shipping, insurance, taxes, and legal compliance (French VAT regulations, Rescrit RI n° 2026-19)
- [Blog](https://www.withprive.com/en/blog): Guides to European luxury shopping, VAT refunds, and tax-free savings
- [Start shopping](https://shop.withprive.com): The Privé member shop and signup

## About Privé

- [What is Privé?](https://www.withprive.com/en/what-is-prive): How the membership works, what it costs, and what you can buy
- [Authenticity & sourcing](https://www.withprive.com/en/authenticity): Every item bought brand-new directly from the brand or its authorized European retailers, fully insured in transit
- [Is Privé legit?](https://www.withprive.com/en/is-prive-legit): Compliance with the approved French tax ruling Rescrit RI n° 2026-19, and what's included in the price

## Comparisons

- [Privé vs. the alternatives](https://www.withprive.com/en/compare): How Privé compares with luxury e-tailers, marketplaces, brand boutiques, and traveler VAT-refund tools, as of June 2026
- [Privé vs. Net-a-Porter](https://www.withprive.com/en/compare/net-a-porter)
- [Privé vs. Farfetch](https://www.withprive.com/en/compare/farfetch)
- [Privé vs. buying directly from the brand](https://www.withprive.com/en/compare/buying-directly-from-brands): Identical authenticity chain, different price basis, with a live house-by-house savings table

## Country shopping guides

- [France](https://www.withprive.com/en/shopping/france)
- [Germany](https://www.withprive.com/en/shopping/germany)
- [Italy](https://www.withprive.com/en/shopping/italy)
- [Netherlands](https://www.withprive.com/en/shopping/netherlands)
- [Portugal](https://www.withprive.com/en/shopping/portugal)
- [Spain](https://www.withprive.com/en/shopping/spain)

## City shopping guides

- [Amsterdam](https://www.withprive.com/en/shopping/cities/amsterdam)
- [Barcelona](https://www.withprive.com/en/shopping/cities/barcelona)
- [Berlin](https://www.withprive.com/en/shopping/cities/berlin)
- [Bilbao](https://www.withprive.com/en/shopping/cities/bilbao)
- [Bordeaux](https://www.withprive.com/en/shopping/cities/bordeaux)
- [Cordoba](https://www.withprive.com/en/shopping/cities/cordoba)
- [Florence](https://www.withprive.com/en/shopping/cities/florence)
- [Granada](https://www.withprive.com/en/shopping/cities/granada)
- [Lisbon](https://www.withprive.com/en/shopping/cities/lisbon)
- [Lyon](https://www.withprive.com/en/shopping/cities/lyon)
- [Madrid](https://www.withprive.com/en/shopping/cities/madrid)
- [Malaga](https://www.withprive.com/en/shopping/cities/malaga)
- [Marseille](https://www.withprive.com/en/shopping/cities/marseille)
- [Milan](https://www.withprive.com/en/shopping/cities/milan)
- [Munich](https://www.withprive.com/en/shopping/cities/munich)
- [Naples](https://www.withprive.com/en/shopping/cities/naples)
- [Paris](https://www.withprive.com/en/shopping/cities/paris)
- [Porto](https://www.withprive.com/en/shopping/cities/porto)
- [Rome](https://www.withprive.com/en/shopping/cities/rome)
- [San Sebastian](https://www.withprive.com/en/shopping/cities/san-sebastian)
- [Seville](https://www.withprive.com/en/shopping/cities/seville)
- [Valencia](https://www.withprive.com/en/shopping/cities/valencia)

## Brands

- [Brand directory](https://www.withprive.com/en/shopping/brands): Where to shop 140+ luxury and fashion brands in Europe, with VAT-refund rates per brand

## Guides (blog)

- [Why Is Luxury Cheaper in Europe? VAT, Pricing, and the Real Math](https://www.withprive.com/en/blog/why-luxury-cheaper-europe)
- [How to Buy European Luxury from the US (Without Flying)](https://www.withprive.com/en/blog/buy-european-luxury-from-us)
- [Do You Pay Customs Duties on Luxury from Europe? (2026 Rules)](https://www.withprive.com/en/blog/customs-duties-luxury-from-europe)
- [VAT Refund vs. VAT-Free Shopping: What's the Difference?](https://www.withprive.com/en/blog/vat-refund-vs-vat-free)
- [France VAT Refund 2026: 20% Back on €100+](https://www.withprive.com/en/blog/vat-refund-france-guide)
- [Italy VAT Refund 2026: 22% Back on €70+](https://www.withprive.com/en/blog/vat-refund-italy-guide)
- [Spain VAT Refund 2026: 21% Back on €90+](https://www.withprive.com/en/blog/vat-refund-spain-guide)
- [Germany VAT Refund 2026: 19% Back on Purchases Over 50 EUR](https://www.withprive.com/en/blog/vat-refund-germany-guide)
- [Portugal VAT Refund 2026: 23% Back on €50+](https://www.withprive.com/en/blog/vat-refund-portugal-guide)
- [Netherlands VAT Refund 2026: 21% Back on €50+](https://www.withprive.com/en/blog/vat-refund-netherlands-guide)
- [CDG Airport Tax Refund: PABLO Kiosks All Terminals (2026)](https://www.withprive.com/en/blog/vat-refund-cdg-airport-paris)
- [Orly Airport Tax Refund: PABLO Kiosks T1-T4 (2026)](https://www.withprive.com/en/blog/vat-refund-orly-airport-paris)
- [Barcelona Airport Tax Refund: DIVA Kiosks T1 & T2 (2026)](https://www.withprive.com/en/blog/vat-refund-barcelona-airport)
- [Madrid Airport Tax Refund: DIVA Kiosks T4 & T4S (2026)](https://www.withprive.com/en/blog/vat-refund-madrid-airport)
- [Berlin BER Airport Tax Refund: Kiosks T1 & T2 (2026)](https://www.withprive.com/en/blog/vat-refund-berlin-airport)
- [Munich Airport Tax Refund: Kiosks T1 & T2 (2026)](https://www.withprive.com/en/blog/vat-refund-munich-airport)
- [10 French Pharmacy Products to Buy in Paris (40-70% Off)](https://www.withprive.com/en/blog/best-french-pharmacy-products-paris)
- [5 Best Pharmacies in Paris: Cheapest French Skincare (2026)](https://www.withprive.com/en/blog/best-pharmacies-paris)
- [Christmas Shopping in Paris: Best Stores, Markets & VAT Savings](https://www.withprive.com/en/blog/christmas-shopping-paris)
- [Barcelona Christmas Shopping: Passeig de Gràcia + VAT Refunds](https://www.withprive.com/en/blog/christmas-shopping-barcelona)
- [Christmas Shopping in Madrid: Salamanca District + VAT Savings](https://www.withprive.com/en/blog/christmas-shopping-madrid)
- [Christmas Shopping in Berlin: KaDeWe + Markets + VAT Savings](https://www.withprive.com/en/blog/christmas-shopping-berlin)
- [Christmas Shopping in Munich: Maximilianstraße + Markets + VAT](https://www.withprive.com/en/blog/christmas-shopping-munich)

## Contact

- Press, investor & general inquiries: contact@withprive.com
- Customer support: in-app chat or contact@withprive.com
- iOS app: https://apps.apple.com/us/app/priv%C3%A9-shop-luxury-tax-free/id6602894672
- X: https://x.com/with_prive · Instagram: https://www.instagram.com/withprive · TikTok: https://www.tiktok.com/@with_prive · LinkedIn: https://www.linkedin.com/company/privehq/