Where to Buy Goyard in Paris: Stores, Prices, and VAT Refund (2026)
Goyard is the most exclusive way to carry Paris. Founded in 1853 and trading from 233 Rue Saint-Honoré ever since, the house famously does not sell online and keeps only a handful of boutiques worldwide, so buying in person is the only route, and Paris is where the selection is deepest. European prices sit below US retail, and a non-EU visitor reclaims about 12% net on the 20% VAT on top.
This guide covers where to buy Goyard in Paris, what to expect, and how to claim your refund.
Where to buy Goyard in Paris
- 233 Rue Saint-Honoré (75001). The historic maison, at the same address since 1853, on the city’s luxury spine near the Hermès flagship. The place for the Saint-Louis tote, the Anjou, the Artois, and bespoke trunk work.
- Left Bank boutique. A second Paris location in Saint-Germain.
Because Goyard has no website and limited stores, in-store stock and personalization (the hand-painted monogramming) are far better in Paris than anywhere else.
Is Goyard cheaper in Paris?
Yes. Goyard never discounts, but European list prices sit below US retail because the house is French and avoids the duties and margins built into US pricing. And you reclaim the VAT: 20% in France, about 12% net after fees. The headline rate is not what you pocket (see what you actually get back), but on a Saint-Louis tote the refund is still a useful sum, and you are buying at the source.
How much can you save
The VAT refund alone, around 12% net:
| Purchase | Approx. VAT refund (about 12% net) |
|---|---|
| 1,500 EUR (e.g. a Saint-Louis tote) | up to ~180 EUR |
| 3,500 EUR (e.g. an Artois) | up to ~420 EUR |
| 7,000 EUR | up to ~840 EUR |
How to claim your Goyard VAT refund
- Check eligibility. Non-EU resident, at least 16, visiting under six months. Goods unused and out of the EU within three months.
- In store. Ask for tax-free and present your passport; Goyard issues your refund form through its tax-free operator.
- Validate on exit. Scan your form at a PABLO kiosk at Charles de Gaulle (all terminals) or Orly, or at Gare du Nord before UK passport control. See the CDG airport tax refund guide.
- Pack smart. Keep the piece unused with tags, in your carry-on.
For the full country rules see the France VAT refund guide.
Sources
- French Customs (Douane) - Tax exemption for tourists (PABLO)
- European Commission - VAT refunds for travellers
- Paris je t’aime (Official Paris tourism) - Détaxe tax refund
How Privé helps
Goyard is not available through Privé (the house sells only in its own boutiques), so for Goyard the saving is the in-store VAT refund described above. Privé focuses on the European houses it can buy and ship for you tax-free, and you can register interest if you would like to see more brands added. In the meantime, Privé lets members buy other European luxury from home, delivered to the door. Learn what Privé is to see how it works.
This article is general information about shopping and tax-refund rules, not tax or legal advice.
Frequently Asked Questions
Can you buy Goyard online?
No. Goyard does not sell online and keeps a small network of boutiques, so buying in person is the only option. That makes Paris, the brand’s home, the best place to shop the fullest selection.
Where is the Goyard store in Paris?
The historic maison is at 233 Rue Saint-Honoré (75001), trading from the same address since 1853, with a second Paris boutique on the Left Bank.
Is Goyard cheaper in Paris than in the US?
Yes. Goyard is a Paris house with no discounting, but European list prices sit below US retail, and a non-EU VAT refund of about 12% net on the 20% VAT adds to the saving.
Can I get a VAT refund on Goyard in Paris?
Yes, on in-store purchases if you reside outside the EU. France’s VAT is 20% and you net about 12% after fees. Bring your passport and validate at a PABLO kiosk when you leave the EU.
What is the minimum spend for a VAT refund in France?
100.01 EUR, which any Goyard tote clears easily. Traditionally it had to be met in a single store on a single day.