Skip the flight,
Keep the savings.

Privé is a luxury shopping service that buys European luxury goods for you at VAT-exempt export prices and delivers them to your door in the United States. A Privé account is free: you pay only for what you order. Privé sources goods directly from European brands and authorized retailers, handles export, shipping and import duties, and ships fully insured.

Savings depend on the item. For each piece, Privé shows its estimated price next to the brand's US retail price before sales tax, and shows a saving only when the Privé price is lower. Actual savings vary.

No. Unlike traditional tax-free shopping programs, you never pay VAT. Privé secures goods from European retailers at VAT-exempt prices for customers living outside of the EU. The savings are reflected directly in your final price.

No. Traditional tax-free shopping requires traveling to Europe, buying goods yourself with your passport, filling out paperwork, and getting customs stamps at the airport. With Privé, none of this is required. Privé handles the entire sourcing and export process, so you can access European pricing from the comfort of your own home.

Yes. Privé purchases every item brand-new, directly from the brand or its authorized European retailers. If you order from Dior, Privé buys directly from Dior. Your item comes from the brand itself, not a reseller.

Your Privé price includes an estimate of shipping and import duties, and Privé doesn't add US sales tax. Your state may treat the purchase as subject to use tax. The final price is confirmed at checkout.