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Get up to 22% back on 10 Corso Como in Europe with your VAT refund. Rick Owens clothing, Phoebe Philo, Comme des Garçons. Milan flagship.
Founded in 1990 by Carla Sozzani (sister of Franca Sozzani, Vogue Italy editor-in-chief), 10 Corso Como is widely recognized as the world’s first concept store. Starting as an art gallery in a converted garage on Corso Como in Milan, Sozzani created what she called “a living magazine”—an Italian piazza where people could meet, see exhibitions, browse books, eat, rest, and shop. The gallery opened in September 1990, followed by a design and fashion store in 1991, establishing the blueprint for concept stores worldwide. In 2017, the original building sold for just under €30 million, and entrepreneur Tiziana Fausti acquired the business in September 2020. The store has since expanded globally with locations in Seoul, Tokyo, Shanghai, Beijing, and New York.
Shopping at 10 Corso Como in Milan provides access to exclusive Italian market pieces (like Phoebe Philo) unavailable elsewhere in Europe, plus Italy's 15.5% VAT refund on purchases over €70.01 makes luxury fashion significantly more affordable than the US.
Corso Como 10 concept store with gallery, café, and bookshop
Corso Como, 10, 20154 Milano, Italy
+39 02 29002674
€70.01
22% standard rate
13-17% back
3 months to validate at departure
Phoebe Philo made her debut at 10 Corso Como as an exclusive in the Italian market—only place in Italy to buy her third edit
The store practices "Slow Shopping"—take time to enjoy the courtyard café, roof garden, and free art gallery between browsing
Book the three-room boutique hotel upstairs for the ultimate immersive experience in the birthplace of the concept store
Recent 2024 store renewal features tightly curated collections from Rick Owens, ASICS, Alaïa, Wandler, Juun.J, and Marsèll
The bookshop carries rare fashion and art publications you won't find elsewhere in Milan
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
You must validate your VAT refund at your last EU point of departure, not your final destination.
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
Join TravelMoney and start saving on 10 Corso Como purchases.
