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Get up to 22% back on Benetton in Europe with your VAT refund. 3 stores across 2 cities. Florence flagship.
Founded in 1965 by the Benetton family in Ponzano Veneto, Italy, Benetton became a global fashion phenomenon with its “United Colors of Benetton” campaign celebrating diversity and bold colors. The brand revolutionized knitwear with innovative dyeing techniques that allowed garments to be dyed after manufacturing, reducing waste and enabling rapid response to color trends. Known for provocative advertising by Oliviero Toscani in the 1980s-90s, Benetton remains an Italian fashion staple offering colorful, quality basics at accessible prices.
As an Italian brand, Benetton offers the widest selection and best prices in its home market. Italy's 15.35% VAT refund (€70.01 minimum) makes quality Italian basics significantly cheaper than buying in the US or other markets. European stores carry exclusive colorways and collections not exported internationally.
Megastore in Veneto, near Treviso headquarters
Via del Corso flagship on main shopping street
Corso Vittorio Emanuele store near Duomo
Via Calimala, 50123 Florence, Italy
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Via Alessandro Scarlatti, 64, 80129 Naples, Italy
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Corso Umberto I, 82, 80138 Naples, Italy
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€70.01
22% standard rate
13-17% back
3 months to validate at departure
Italian brand—best selection and prices in Italy (Florence, Naples) with 15.35% VAT refund
Florence location on Via Calimala in historic center—easy to combine with other shopping
Known for quality knitwear at mid-range prices—better value than fast fashion
Seasonal sales (January, July) offer 30-50% discounts on previous season items
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
You must validate your VAT refund at your last EU point of departure, not your final destination.
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
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