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Get up to 20% back on COS in Europe with your VAT refund. Cashmere Knitwear, Tailored Blazers, Silk Blouses & Dresses across 18 stores. London flagship.
COS (Collection of Style) launched in March 2007 on London’s Regent Street with a catwalk show at the Royal Academy, marking 60 years since the first Hennes store opened. As H&M Group’s first portfolio brand beyond H&M itself, COS was designed to offer minimalist, architecture-inspired fashion at accessible prices. The brand’s philosophy is rooted in Scandinavian aesthetics: clean lines, timeless silhouettes, premium materials (cashmere, silk, leather), and zero logos. COS launched its online store in 2011, expanding beyond physical retail. For the past 3-4 years, COS has pursued ambitious repositioning to compete with contemporary brands like Acne Studios, The Row, Arket, and Jil Sander. In April 2025, COS returned to the runway for its first-ever fashion show in Athens, presenting Spring/Summer 2025 in the cavernous Dionyssomarble Quarry. The brand also launched collaborations with actor Adrien Brody and debuted its first perfume in 2025. COS now operates 300+ stores in 40+ countries, offering precision tailoring, softly sculptured silhouettes, and deconstructed sensibility for discerning customers who value quality over trends.
COS is a European brand (H&M Group, founded in London) designed for European tastes and body types. European stores offer the widest selection, earliest access to new collections, and exclusive European-market styles. Spain has no VAT minimum (best value for any purchase), while Germany offers €50 minimum with 15% refunds. London's Regent Street flagship showcases the brand's full vision: architecture-inspired retail spaces with minimalist displays. Stockholm stores reflect COS' Scandinavian DNA with Nordic design curation. Shopping in Europe means supporting the brand's original minimalist philosophy: premium materials, timeless design, no logos, and Scandinavian restraint.
Brand birthplace—Regent Street flagship, largest selection, 2007 original store
Scandinavian heritage—Nordic minimalism, H&M Group headquarters
Germany's €50 VAT minimum, contemporary fashion capital
Hartenstraat, 23, 1016 Amsterdam, Netherlands
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Leidsestraat, 20-22, 1017 Amsterdam, Netherlands
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Passeig de Gràcia, 27, 08007 Barcelona, Spain
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Friedrichstraße, 83, 10117 Berlin, Germany
+49 30 20058841
Neue Schönhauser Straße, 20, 10178 Berlin, Germany
+49 30 27572041
Avenida da Liberdade, 67C, 1250-144 Lisbon, Portugal
+351 217 009 030
Calle de Claudio Coello, 53-55, 28001 Madrid, Spain
+34 919 16 13 25
Calle Fuencarral, 16, 28004 Madrid, Spain
+34 919 16 13 29
27 Rue Francis Davso, 13001 Marseille, France
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Corso Venezia, 5, 20121 Milano, Italy
+39 02 3602 0020
4 Rue Crébillon, 44000 Nantes, France
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4 Rue des Rosiers, 75004 Paris, France
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3 Rue de Grenelle, 75006 Paris, France
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9 Rue Tronchet, 75008 Paris, France
+33 1 42 66 36 86
18 Rue de Charonne, 75011 Paris, France
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Via Borgognona, 36, 00187 Roma, Italy
+39 06 3283 2707
Avenida de la Libertad, 20004 San Sebastián, Spain
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Calle Cuna, 5, 41004 Sevilla, Spain
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€100.01
20% standard rate
12-15% back
3 months to validate at departure
Germany has €50 VAT minimum—easiest country for COS tax-free shopping
London flagship on Regent Street is the original store—largest selection, frequent restocks
COS uses premium materials at fraction of designer prices—cashmere sweaters €150 vs €600+ elsewhere
Fit runs European (slimmer than US brands)—try in-store if possible, especially for tailoring
End-of-season sales (January, July) offer 30-50% off—stock up on timeless basics
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
You must validate your VAT refund at your last EU point of departure, not your final destination.
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
Join TravelMoney and start saving on COS purchases.
