VAT Refund Guide

Hermès

Get up to 20% back on Hermès in Europe with your VAT refund. Birkin 25/30, Kelly 25, Mini Kelly 20 across 34 stores. Paris flagship.

About Hermès.

Founded in 1837 as a Parisian harness workshop, Hermès has evolved into the pinnacle of luxury craftsmanship. The iconic Birkin bag, created in 1984 after a chance encounter between actress Jane Birkin and Hermès CEO Jean-Louis Dumas on a flight, takes 18 hours to handcraft by a single artisan using signature saddle stitching developed in the 1800s. Each bag is a testament to French savoir-faire, with the Kelly bag requiring 25 hours and 2,600 hand stitches.

Signature products.

Birkin 25/30 (Togo leather) €11,000–€13,000
Kelly 25 (Epsom/Togo) €11,000–€12,000
Mini Kelly 20 €9,500
Constance 18/24 €8,000–€10,000
Silk Scarves (Carré 90) €400–€600
Why shop Hermès in Europe?

Hermès prices in Europe are 4-6% lower than US prices after 2025 increases, and Paris/Milan boutiques often have better quota bag availability. European boutiques also offer exclusive colors and limited editions not available elsewhere.

Best cities to shop.

Paris

Faubourg Saint-Honoré flagship since 1880, brand birthplace

Milan

Via Sant'Andrea boutique in the Quadrilatero della Moda

Munich

Maximilianstraße flagship on Bavaria's luxury shopping street

Store locations.

Amsterdam

Hermès Amsterdam P.C. Hooftstraat

P.C. Hooftstraat, 94, 1071 CC Amsterdam, Netherlands

+31 20 3057050

Barcelona

Hermès Paseo de Gracia 77

Passeig de Gràcia, 77, 08008 Barcelona, Spain

+34 934 88 05 40

Hermès Paseo de Gracia 81

Passeig de Gràcia, 81, 08008 Barcelona, Spain

+34 934 88 05 40

Berlin

Hermès Berlin KaDeWe

Tauentzienstraße, 21-24, 10789 Berlin, Germany

+49 30 20 67 83 0

Hermès Berlin Kurfürstendamm

Kurfürstendamm, 195, 10707 Berlin, Germany

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Bordeaux

Hermès Bordeaux

2 Place Gambetta, 33000 Bordeaux, France

+33 5 56 52 22 07

Cannes

Hermès Cannes

17 Boulevard de la Croisette, 06400 Cannes, France

+33 4 93 39 08 90

Cologne

Hermès Cologne

Am Hof 1, 50667 Cologne, Germany

+49 221 4207560

Düsseldorf

Hermès Königsallee

Königsallee 27, 40212 Düsseldorf, Germany

+49 211 864380

Florence

Hermès Via degli Strozzi

Via degli Strozzi, 16, 50123 Firenze, Italy

+39 055 23 81 004

Frankfurt

Hermès Goethestraße

Goethestraße 25, 60313 Frankfurt am Main, Germany

+49 69 2980283

Hamburg

Hermès Neuer Wall

Neuer Wall 40, 20354 Hamburg, Germany

+49 40 3510220

Lisbon

Hermès Lisbon Chiado

Largo do Chiado, 9, 1200-108 Lisbon, Portugal

+351 21 324 20 70

Lyon

Hermès Lyon

96 Rue du Président Édouard Herriot, 69002 Lyon, France

+33 4 78 42 25 14

Hermès Parfums at Printemps Lyon

42 Rue de la République, 69002 Lyon, France

+33 4 72 40 22 21

Madrid

Hermès José Ortega y Gasset

Calle José Ortega y Gasset, 12, 28006 Madrid, Spain

+34 91 578 30 41

Hermès Canalejas (Galería Canalejas)

Calle Sevilla, 5, 28014 Madrid, Spain

+34 917 87 2600

Marseille

Hermès Marseille

20 Rue Grignan, 13001 Marseille, France

+33 4 96 17 61 12

Milan

Hermès Via Montenapoleone

Via Montenapoleone, 12, 20121 Milano, Italy

+39 02 76 00 34 95

Munich

Hermès Munich Maximilianstrasse

Maximilianstraße, 8, 80539 München, Germany

+49 89 29 19 703

Naples

Hermès Naples

Via Filangieri, 53/59, 80121 Napoli, Italy

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Hermès Via dei Mille

Via dei Mille, 41, 80121 Naples, Italy

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Nice

Hermès Nice

8 Avenue de Verdun, 06000 Nice, France

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Paris

Hermès Flagship - Faubourg Saint-Honoré

24 Rue du Faubourg Saint-Honoré, 75008 Paris, France

+33 1 40 17 47 00

Hermès Sèvres

17 Rue de Sèvres, 75006 Paris, France

+33 1 42 22 80 83

Hermès George V

42 Avenue George V, 75008 Paris, France

+33 1 47 20 48 51

Hermès at Galeries Lafayette Haussmann

40 Boulevard Haussmann, 75009 Paris, France

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Hermès at Printemps Haussmann

64 Boulevard Haussmann, 75009 Paris, France

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Hermès at Le Bon Marché

24 Rue de Sèvres, 75007 Paris, France

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Rome

Hermès Via Bocca di Leone

Via Bocca di Leone, 23-27, 00187 Roma, Italy

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Hermès Via Condotti

Via Condotti, 67, 00187 Roma, Italy

+39 06 6793249

Strasbourg

Hermès Strasbourg

30 Rue des Grandes Arcades, 67000 Strasbourg, France

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Toulouse

Hermès Toulouse

20 Rue des Arts, 31000 Toulouse, France

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Valencia

Hermès Valencia

Calle Salvá, 1, 46002 Valencia, Spain

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How much can you save?

Purchase: €1,000 Save up to €180
Purchase: €5,000 Save up to €900
Purchase: €10,000 Save up to €1,800

VAT refund essentials.

Minimum Spend

€100.01

VAT Rate

20% standard rate

Net Refund

12-15% back

Time Limit

3 months to validate at departure

Pro tips.

France's 12% VAT refund on a €11,000 Birkin saves approximately €1,320, but allocation policies trump pricing

Birkin and Kelly bags are not available for direct purchase; allocation requires established client relationships at any boutique

24 Rue du Faubourg Saint-Honoré is the historic and largest global Hermès flagship

Walk-in available items: silk scarves (€450+), ready-to-wear, shoes, beauty, home, and Apple Watch Hermès

Hermès does not run sales; pricing is consistent globally except for VAT refund advantages

Compare Paris vs Tokyo vs Milan; small currency-driven price differences exist before VAT refund stacks

Frequently asked questions.

Can I get VAT refund on Hermès online purchases?

No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.

Do I need to show my Hermès purchase at customs?

High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.

What if I'm connecting through a non-EU airport?

You must validate your VAT refund at your last EU point of departure, not your final destination.

How long does it take to get my refund?

With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.

Ready to save?

Join TravelMoney and start saving on Hermès purchases.