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Get up to 20% back on Max Mara in Europe with your VAT refund. 101801 Icon Coat, Manuela Camel Coat, Teddy Bear Coat across 3 stores. Milan flagship.
Founded in Reggio Emilia, Italy in 1951 by Achille Maramotti, Max Mara pioneered upscale ready-to-wear clothing and revolutionized women’s wardrobes with timeless, tailored elegance. The brand’s 101801 Icon Coat—designed in 1981 by Anne-Marie Beretta—is the most famous Max Mara piece globally. Inspired by the men’s Ulster coat, the 101801 features camel wool-cashmere fabric and the signature “puntino” stitching detail. Worn by royalty, celebrities, and fashion editors, the Icon Coat has remained unchanged for 40+ years, embodying Max Mara’s philosophy of enduring sophistication over fleeting trends.
Max Mara is an Italian brand with manufacturing in Reggio Emilia, making Europe the ultimate destination for authentic shopping and significant savings. The price difference between Europe and North America is staggering—a €1,400 Manuela coat in Italy becomes €1,148 after VAT refund vs $3,890 US, saving over $2,300. European boutiques stock exclusive Italian-made coats and offer superior service.
Via Manzoni flagship in luxury quadrilatero district
Via Frattina boutique near Spanish Steps
Avenue Montaigne flagship for full ready-to-wear lines
68 Rue d'Antibes, 06400 Cannes, France
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Via de' Tornabuoni 22, 50123 Florence, Italy
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12 Rue Alphonse Karr, 06000 Nice, France
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€100.01
20% standard rate
12-15% back
3 months to validate at departure
European prices dramatically lower than US/Canada (Manuela coat: €1,400 vs $3,490 CAD)
18% VAT refund in Italy makes €1,400 coat effectively €1,148 vs $3,890 US—saving $2,300+
Icon Coat 101801 is a 40-year-old design—invest in timeless quality
Milan and Rome boutiques offer full collections and exclusive Italian-made pieces
No. VAT refunds are only available for in-store purchases made in Europe. Online orders shipped internationally are already VAT-exempt.
High-value items (typically over €1,000) may require physical inspection at customs. Keep your purchase in carry-on luggage, not checked bags.
You must validate your VAT refund at your last EU point of departure, not your final destination.
With TravelMoney, refunds are processed instantly once validated at customs. Standard tax-free services can take 4-12 weeks.
Join TravelMoney and start saving on Max Mara purchases.
